Corum is known for its progressive attitude towards design and precise approach to quality. Not one to rest on its achievements, the brand has consistently improved and updated its line since its first mens watches were sold. From its famed Liberty coin dials of its early lines to the trend setting models currently in production, this brand has made blending the artistry and science of timekeeping look effortless. Its bold pieces are attracting a new and younger consumer to the Swiss industry. Now under new ownership, this young brand is committed to infusing the old craft of watch making with new vigor.
This brand makes a men’s watch that is youthful and exciting in style. Its models have a characteristic look that demands attention. The brand has been known for its creative approach since it first turned a twenty dollar “Double Eagle” gold piece in to a wrist-mounted timepiece, rather than a pocket watch like its predecessors had previously done. There is a huge variety of style within this brand. It makes casual models that are modern, funky and playful. Contemporary lines and numerals owe nothing to past designs; they are completely new concepts. Bright colors and creative details make these pieces appealing to a young, fashion-conscious buyer. These are eye-catching, fashion statement timepieces that display a little of the wearer’s personality on his wrist. Other models are more classically styled, appealing to the traditional tastes of more conservative buyers.
Corum watches may be fashionable but they have not sacrificed the fine workmanship of their movements for the whims of fashion. These are still high-end Swiss timepieces fashioned with the utmost care. The mechanical and automatic movements in their products are technological wonders. The company is a true manufacturer, making its components and movements in-house. Current models are causing quite a stir among this brand’s competition with their innovative new concepts.
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